Notice: wpdb::prepare was called incorrectly. The query does not contain the correct number of placeholders (2) for the number of arguments passed (3). Please see Debugging in WordPress for more information. (This message was added in version 4.8.3.) in /pbs.pl/wp-includes/functions.php on line 5167

Warning: Cannot declare class Twig_SimpleFunction, because the name is already in use in /pbs.pl/wp-content/plugins/timber-library/vendor/twig/twig/src/TwigFunction.php on line 115
Offer - Agencja badawcza | Badania marketingowe | Badania rynku | Sondaże opinii | PBS

Offer

Our daily work is to provide clients with knowledge about the behavior, plans and views of the recipients of their services. We help all those who want to develop and are looking for answers to important questions.

Check what we can do for you. If you have any questions, just write or call us.

Oferta

Our services

RESEARCH TECHNIQUES

RESEARCH TECHNIQUES

Quantitative research

  • PAPI (Paper & Pen Personal Interview)
  • CAPI (Computer Assisted Personal Interview)
  • TAPI (Tablet Assisted Personal Interview)
  • SAPI (Smartfon Assisted Personal Interview)
  • CATI (Computer Assisted Telephone Interview)
  • CAWI (Computer Assisted Web Interview)
  • Retail Audit
  • Mystery Client

Qualitative research

  • IDI (In Depth Interview), TIDI, Online IDI, Smart IDI
  • Diada / Triada
  • FGI (Focus Group Interview) online and offline
  • Creative groups
  • Ethnographic research, observations, respondent ethnography
  • BBD (Bulletin Board Discussion)
  • Eye-tracking
TYPES OF RESEARCH

TYPES OF RESEARCH

  • Consumer research
  • Product research
  • Brand research
  • Marketing communication research
  • Satisfaction and loyalty surveys
  • Price and demand research
  • Distribution channel research
  • Intra-organizational research
  • Educational research
  • Qualitative research
RESEARCH ANALYZES

RESEARCH ANALYZES

  • Segmentation
  • Conjoint
  • MaxDiff
  • Correspondence analysis
  • Price analyzes (PSM, DPA)
  • SEM analysis
  • Analysis of employee satisfaction and commitment measurement
  • Factor analysis
  • Regression and classification trees
MARKET SECTORS

MARKET SECTORS

  • Marketing and PR agencies
  • Luxury goods
  • Education
  • Energy and fuel sector
  • Evaluations
  • FMCG
  • Research grants
  • Trade / e-commerce
  • Fashion / clothing
  • Medical market
  • Pharmaceutical market
  • Labor market
  • Movement and transport behavior
  • Public sector / Administration
  • Society and opinions
  • Telecommunications and IT
  • Transport and logistics
  • Tourism / Culture
  • Home furnishings
RANGE OF SERVICES

RANGE OF SERVICES

Preparation of the test

  • introductory workshop
  • preparation of the questionnaire
  • programming the questionnaire
  • selection and sampling
  • conducting project training

Implementation of the study

  • project implementation and coordination
  • quality control
  • current information on the progress of work

Final product

  • development of a data set
  • tabular results
  • results browser
  • report on the control and implementation of field work
  • report with a description of the results, presentation of the results at the contracting authority’s premises
  • summary workshop, additionally during the entire project, a dedicated researcher (or project team) and comprehensive substantive care provided

How to prepare for the implementation and ordering of the study?

Before you start your research, you should be well prepared. Below you will find a short step-by-step instruction on how to create a research project concept. We hope it will help you in your own research. If it turns out that you need help in this area, contact the research agency. Remember that using the hints below and creating an initial project concept based on them, you will help the agency understand your needs and prepare an appropriate offer.

  1. 1

    Define the purpose of the study

    We start the preparation for the study by setting the purpose of the study. It depends on him how the research will be carried out, how long it will take, who will be asked for his opinion and how much it will cost. Therefore, first ask yourself: What is the reason why you want to do research? What do you want to know? What will the results be used for?

  2. 2

    Choose your target audience

    Once you know the goal, it is worth considering who the research will be aimed at. Who you really want to ask for opinion. Or is he perhaps an "average Pole"? Is the target group selected? Or maybe your clients?

  3. 3

    Think what you already have and can use for research

    At this stage, your expert knowledge will be useful, especially if you want to carry out the research on the target group. Think if you know how many such people there are, where to find them and how to reach them. Also consider whether there is information or data within your reach that you can use in this research. If the topic concerns your clients, maybe it is their base that you can use and refer the research to people from this base. Maybe you have done a similar study in your organization and you can use previous materials or make a similar study to compare their results. It is also worth searching the internet and checking if someone else has done a similar study, the results of which can be used.

  4. 4

    Create a range of topics for research

    It's time to go deeper and think about the issues that will be covered in the study. Start by creating a general list of areas you want to ask your respondents about. Then, in each of the areas, specific topics that you want to cover. If you are able to propose specific questions at this stage, great! This will greatly facilitate further work on the study. In addition to the main research areas you have already written, also consider what metrics you will need to achieve your goals at the beginning.

  5. 5

    Set your priorities

    Now think again about the entire study. Think what are the key elements in its implementation. Time? Price? Data quality? We realize that it would be best if the study was done quickly, cheaply and provided good quality data. Often, however, the combination of these three elements is impossible. Therefore, think about how much money you can spend on the research and when to complete it. The quality of the data provided is in many cases a derivative of these two variables. What is this examination supposed to be? Fast? Good? Cheap? The combination of these three elements is probably impossible. Think about what is crucial in the case of this project. Its time? Price? Quality of the data provided?

  6. 6

    Consider the survey technique

    We are reaching probably the most difficult stage. Consider the technique in which you want to carry out the research (see the list of techniques above). We know it's not easy, but maybe there are aspects you can think about. If the survey was to be carried out on the basis of your customers, it is worth considering what your customer data you can use, e.g. address, telephone number, e-mail address. Maybe you want to carry out a research similar to another, or you want to continue a project from the previous year and therefore you can use the same research technique. Or maybe, for some reason, one of the techniques you think does not fit your research, because, for example, you cannot reach the target group in this way or you are not convinced about the effectiveness of a given technique. Such a selection will greatly facilitate the final choice of solution.

  7. 7

    Send an inquiry to the agency

    Now that you have analyzed all of the above points, you are ready to start working on your research launch. If you are unable to carry out the project yourself, ask a research agency for help. In order to facilitate contact with us, we have prepared a special form, in which you can briefly describe your needs based on the above points from 1 to 6. After clicking the button below, you will be redirected to the contact form. However, if you prefer to call us or write an e-mail directly, it is of course possible. You can find us at the following e-mail address: kontakt@pbs.pl and by phone: +48 58 550 60 70.