TECHNIKI BADAWCZE

Badania ilościowe

  • PAPI (Paper & Pen Personal Interview)
  • CAPI (Computer Assisted Personal Interview)
  • TAPI (Tablet Assisted Personal Interview)
  • SAPI (Smartfon Assisted Personal Interview)
  • CATI (Computer Assisted Telephone Interview)
  • CAWI (Computer Assisted Web Interview)
  • Retail Audit
  • Mystery Client

Badania jakościowe

  • IDI (In Depth Interview), TIDI, IDI online, Smart IDI
  • Diada / Triada
  • FGI (Focus Group Interview) online i offline
  • Grupy kreatywne
  • Badania etnograficzne, obserwacje, etnografia respondencka
  • BBD (Bulletin Board Discussion)
  • Eye-tracking