TECHNIKI BADAWCZE
04.01.2023
Badania ilościowe
- PAPI (Paper & Pen Personal Interview)
- CAPI (Computer Assisted Personal Interview)
- TAPI (Tablet Assisted Personal Interview)
- SAPI (Smartfon Assisted Personal Interview)
- CATI (Computer Assisted Telephone Interview)
- CAWI (Computer Assisted Web Interview)
- Retail Audit
- Mystery Client
Badania jakościowe
- IDI (In Depth Interview), TIDI, IDI online, Smart IDI
- Diada / Triada
- FGI (Focus Group Interview) online i offline
- Grupy kreatywne
- Badania etnograficzne, obserwacje, etnografia respondencka
- BBD (Bulletin Board Discussion)
- Eye-tracking