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Before you start your research, you should be well prepared. Below you will find a short step-by-step instruction on how to create a research project concept. We hope it will help you in your own research. If it turns out that you need help in this area, contact the research agency. Remember that using the hints below and creating an initial project concept based on them, you will help the agency understand your needs and prepare an appropriate offer.

1. 1
   

   Define the purpose of the study

   We start the preparation for the study by setting the purpose of the study. It depends on him how the research will be carried out, how long it will take, who will be asked for his opinion and how much it will cost. Therefore, first ask yourself: What is the reason why you want to do research? What do you want to know? What will the results be used for?

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2. 2
   

   Choose your target audience

   Once you know the goal, it is worth considering who the research will be aimed at. Who you really want to ask for opinion. Or is he perhaps an "average Pole"? Is the target group selected? Or maybe your clients?

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3. 3
   

   Think what you already have and can use for research

   At this stage, your expert knowledge will be useful, especially if you want to carry out the research on the target group. Think if you know how many such people there are, where to find them and how to reach them. Also consider whether there is information or data within your reach that you can use in this research. If the topic concerns your clients, maybe it is their base that you can use and refer the research to people from this base. Maybe you have done a similar study in your organization and you can use previous materials or make a similar study to compare their results. It is also worth searching the internet and checking if someone else has done a similar study, the results of which can be used.

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4. 4
   

   Create a range of topics for research

   It's time to go deeper and think about the issues that will be covered in the study. Start by creating a general list of areas you want to ask your respondents about. Then, in each of the areas, specific topics that you want to cover. If you are able to propose specific questions at this stage, great! This will greatly facilitate further work on the study. In addition to the main research areas you have already written, also consider what metrics you will need to achieve your goals at the beginning.

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5. 5
   

   Set your priorities

   Now think again about the entire study. Think what are the key elements in its implementation. Time? Price? Data quality? We realize that it would be best if the study was done quickly, cheaply and provided good quality data. Often, however, the combination of these three elements is impossible. Therefore, think about how much money you can spend on the research and when to complete it. The quality of the data provided is in many cases a derivative of these two variables. What is this examination supposed to be? Fast? Good? Cheap? The combination of these three elements is probably impossible. Think about what is crucial in the case of this project. Its time? Price? Quality of the data provided?

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6. 6
   

   Consider the survey technique

   We are reaching probably the most difficult stage. Consider the technique in which you want to carry out the research (see the list of techniques above). We know it's not easy, but maybe there are aspects you can think about. If the survey was to be carried out on the basis of your customers, it is worth considering what your customer data you can use, e.g. address, telephone number, e-mail address. Maybe you want to carry out a research similar to another, or you want to continue a project from the previous year and therefore you can use the same research technique. Or maybe, for some reason, one of the techniques you think does not fit your research, because, for example, you cannot reach the target group in this way or you are not convinced about the effectiveness of a given technique. Such a selection will greatly facilitate the final choice of solution.

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7. 7
   

   Send an inquiry to the agency

   Now that you have analyzed all of the above points, you are ready to start working on your research launch. If you are unable to carry out the project yourself, ask a research agency for help. In order to facilitate contact with us, we have prepared a special form, in which you can briefly describe your needs based on the above points from 1 to 6. After clicking the button below, you will be redirected to the contact form. However, if you prefer to call us or write an e-mail directly, it is of course possible. You can find us at the following e-mail address: kontakt@pbs.pl and by phone: +48 58 550 60 70.

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