RESEARCH TECHNIQUES

04.01.2023

Quantitative research

• PAPI (Paper & Pen Personal Interview)
• CAPI (Computer Assisted Personal Interview)
• TAPI (Tablet Assisted Personal Interview)
• SAPI (Smartfon Assisted Personal Interview)
• CATI (Computer Assisted Telephone Interview)
• CAWI (Computer Assisted Web Interview)
• Retail Audit
• Mystery Client

Qualitative research

• IDI (In Depth Interview), TIDI, Online IDI, Smart IDI
• Diada / Triada
• FGI (Focus Group Interview) online and offline
• Creative groups
• Ethnographic research, observations, respondent ethnography
• BBD (Bulletin Board Discussion)
• Eye-tracking