BRAND SURVEYS
The brand is a subtle psychological mechanism which helps us to organise both our lives and our relationships with the world. Ever since people begin to exchange goods, they have
PRODUCT SURVEYS
The introduction of new products is always risky, but as the basis of business, it is a necessity. The function of market surveys is to minimise this risk. Therefore, in
CONSUMER SURVEYS
Lifestyle, needs, aspirations, motivations, values and interests – all these things and more need to be understood in order to make products and services compatible with the world and with
MARKETING AND PR AGENCIES
We support consulting, PR and advertising agencies in their recommendations for customers and supplying information on users and customs related to media consumption, as well as test advertising concepts. Due to the use of survey results, they are able to offer better services, win new marketing campaigns and support their clients more efficiently. LEARN MORE
LUXURY GOODS
Forecasts clearly indicate an increase in the value of the market of premium and luxury goods in Poland. The number of consumers that choose to buy products of recognizable brands in the higher-priced segment (automotive, clothes and accessories, real estate, SPA and hotel market) is increasing. In order to correctly plan the experience of customers, and to build strong, long-term relationships with them, it is necessary to understand their needs and preferences. LEARN MORE
EDUCATION
The purpose of many projects implemented by PBS is to improve the quality of the education system. This applies at different levels — through the use of the results of research into social policy and educational practice, as well as in educational management. The results of the analyses are a useful diagnostic tool for both the Ministry and for each test school. LEARN MORE
POWER AND FUEL INDUSTRY
The liberalisation of the energy market in Poland and the increasing popularity of alternative energy sources are causing growing competitiveness on the energy market. This means that energy companies must take better care of the client and their experience. LEARN MORE
EVALUATIONS
Interventions in the form of programmes, projects or strategies assume the introduction of specific social changes. Evaluation studies, by providing answers about the accuracy, effectiveness, efficiency, usefulness and sustainability of activities, contribute to the improvement of the functioning of public institutions and policies.LEARN MORE
FINANCES AND INSURANCES
These industries require companies to have expertise in a given sector. Numerous competitors and a wide range of complex products, services and expertise means that good research needs to come from experts. LEANR MORE
FMCG
The sale of FMCG satisfies the clients’ fundamental needs – from the most basic to the most sophisticated. We work for the largest companies and corporations from the food and cosmetics sectors, continuously enriching our experience and developing what we have to offer. We observe changes in the market and in the expectations of successive generations of consumers. We research brands, products, packaging, names, concepts and campaigns, providing our clients with a unique insight into the attitudes and behaviours of shoppers and users.LEARN MORE