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SATISFACTION AND LOYALTY SURVEYS - Agencja badawcza | Badania marketingowe | Badania rynku | Sondaże opinii | PBS


Client satisfaction is not just a simple theoretical construct. It is an emotional reaction resulting from complex processes concerning the interaction of attitudes and expectations with personal experience with products and services. The result of an effective programme aimed at growing the clients’ satisfaction is an increase in loyalty and a decrease in consumer price sensitivity. This is why the effective management of satisfaction requires coordinated marketing programmes in which research projects diagnosing the phenomenon and monitoring the results of actions play a crucial role.

Are your clients loyal towards you? How can you check it?

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