The introduction of new products is always risky, but as the basis of business, it is a necessity. The function of market surveys is to minimise this risk. Therefore, in the model process of new product generation, the market researcher participates in all its stages, from the generation of ideas, through their screening and the development and test of the concept, to tracking the results of a marketing campaign to market. For every genuine researcher, they are one of the most exciting projects.

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