Recent years have brought the opinion that employee satisfaction is one of the key factors for a company’s success on the market. In the contemporary, extremely competitive economy employers are paying increasing attention to employer branding. Intra-organisation surveys allow the identification of phenomena which take place within the company and of potential problems. The full identification of employees with their company and its strategic objectives, understanding and personal commitment to permanent changes, as well as the company’s evolution and product development are the most effective ways to strengthen the company’s position on the company. Full knowledge of the situation within an organisation is of benefit to both the company’s management (gaining information on areas requiring improvement), and also to the employees (their development). Surveys are a signal for employees that their opinions are important and taken into consideration.

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