The brand is a subtle psychological mechanism which helps us to organise both our lives and our relationships with the world. Ever since people begin to exchange goods, they have had to use certain selection strategies. We know how to discover and describe the complex process that exists in the minds of consumers. Our brand surveys answer a lot of essential questions:
How does the brand compare to the competition? Is there anything that makes it distinguishable? In which dimensions do clients assess competing brands more positively?
What attributes are associated with the brand and competing brands – functional, emotional or psychological (perceptual maps)?
What experience do consumers have with the brand?
What elements build the image of the brand?
What values are identified with the brand?
Is the brand compatible with the lifestyle and world of the target group?
What needs does the brand satisfy?
Are the clients devoted and loyal?