The monitoring of trends in tourist traffic and levels of participation in culture is essential for different entities, not only because of financial potential, but also because of the development of specific competitive advantages and the enhancement of regional strengths in local policy. LEARN MORENowadays tourism and culture play a particular role in shaping lifestyles which have significant economic, social, technological and even political importance. In order to manage efficiently tourism and culture, it is necessary to build on the foundation of sound knowledge derived from research on tourist traffic, the profile of travellers, market conditions, trends and projections of development, the assessment of cultural offerings, organised events and participation in cultural life, as well as the use of information sources.

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Małgorzata Drozd-Garbacewicz, PhD

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