Forecasts clearly indicate an increase in the value of the market of premium and luxury goods in Poland. The number of consumers that choose to buy products of recognizable brands in the higher-priced segment (automotive, clothes and accessories, real estate, SPA and hotel market) is increasing. In order to correctly plan the experience of customers, and to build strong, long-term relationships with them, it is necessary to understand their needs and preferences. LEARN MORE

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Karina Ziembińska
Jadwiga Datha

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